The skin in old age

Description

Paradoxically, in an ageing society, "ageing skin" is almost a taboo subject. The pursuit of a youthful appearance is omnipresent, and a lot of time and money is invested in maintaining youthful freshness and radiance. The visible consequences of skin ageing, wrinkles, are talked about, while the stressful skin problems of old age, such as agonizing itching or extreme vulnerability, are hushed up or at best - and even this is the exception - advice is sought at the pharmacy. This fact represents a great opportunity for the pharmacy: This is a field to conquer that no one else cares about! This is because older people in particular suffer from chronic illnesses that need to be treated with medication. And these also dry out the skin. In this topic section, you will learn everything you need for your day-to-day pharmacy work to be able to provide this customer group with even better pharmaceutical advice than before.

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Learning objectives

After you have completed this topic...

• know the importance of the skin for humans and what happens when the skin ages
• be able to explain the connection between medication taken and skin symptoms
• you can give your customers important tips and the right recommendations for the care of ageing skin affected by medication