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Our main purpose is to support you in developing and implementing pharmacy strategies. Are you planning to switch your product from Rx to OTC, are you facing loss of exclusivity or do you want to integrate pharmacists in your activities? Do you run a pharmacy and do you want to offer new services? We are specialized in pharmacy marketing (Rx & OTC), in increasing the centricity of patient counselling, improving responsible use and maximizing medication adherence. With over 25 years of international experience for developing dedicated medical, marketing and sales communication strategies for community and hospital pharmacies and successfully implementing them, we have the capabilities you are looking for.
Below, you can find some examples of our work – but it doesn’t end there. Contact us to discuss your specific project!
At Pharmabrain, we…
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Pharmabrain has 25 years of experience. Our trainers and authors are pharmacists and physicians working with patients. We also work with commercial experts from pharmaceutical industry: strategists, marketeers and sales heroes. You name it, we play it! With our digital team of software coders and developers, we are ready to boost your digital presence. For training, market research and experiments, you can use Pharmabrain’s Research and Training center “THE LAB” located in Berlin, Germany.
Simulation Training to Improve Informed Consent and Pharmacokinetic / Pharmacodynamic Sampling in Pediatric Trials
Burckhardt BB, Ciplea AM, Laven A, Ablonczy L, Klingmann I, Laeer S, Kleine K, Dalinghaus M, Đukić M, Breur JMPJ, van der Meulen M, Swoboda V, Schwender H, Lagler FB. Simulation Training to Improve Informed Consent and Pharmacokinetic/Pharmacodynamic Sampling in Pediatric Trials. Frontiers in Pharmacology. 2020. 11:2137
Improving the diabetes mellitus counseling skills of German pharmacy students.
Farahani I, Laeer S, Farahani S, Schwender H, Laven A. Blended learning: Curr PharmTeach Learn 2020, 963-974
Beating non-communicable diseases in primary health care: the contribution of pharmacy.
Sousa Pinto G, Duggan C, Jacinto I, Oyeneyin Y, El Bizri L, Billberg K, Criddle D, Gharat M, Hogue M, Zhou Y, Bader L, Laven A. Beating non-communicable diseases in primary health care: the contribution of pharmacy. Research in Social and Administrative Pharmacy. 2019. 16(7):974-977
How pharmacists can encourage patient adherence to medicines.
Laven A, Arnet I. The Pharmaceutical Journal 2018. Vol 301, No 7916
PharmAdhere: training German community pharmacists with Objective Structured Clinical Examinations.
Laven A, Deters M, Rose O, Smaranda A, Schwender H, Waltering I, et al. IJCP 2018. 40, 1317–1327
Reporting adverse drug reactions: Contribution, knowledge and perception of German pharmacy professionals.
Laven A, Schmitz K, Franzen WH. Int J Clin Pharm 2018. 40, 842–851
Effective Interventions for Diabetes Patients by Community Pharmacists: A Meta-analysis of Pharmaceutical Care Components.
My pharmacy. Show competence, retain customers, build your own brand.
Laven A. ISBN: 9783774112421.
A customer, help! 32 recipes for success on how to better advise tricky customers in the pharmacy.
Laven A. ISBN: 9783774110908.
PHARMAGRIPS: Structured pharmaceutical counselling in the self-medication of the common cold. A randomized controlled study (RCT).
Laven A, Schaefer J, Laeer S (2014). Med Monatsschr Pharm 2014; 37:209-220.
Pharmacists' requirements for evidence-based self-medication guidelines.
Laven A, Laeer S. MMP 2013; 3:102-10. PMID: 23573693